Today is World Rhino Day; a time where we shift our focus to one of the planet's most tragically endangered species, and shed light on what can be done to prevent their demise. With three of the five species of rhino critically endangered as of right now (and issues such as poaching seemingly getting worse - a record 1,004 rhinos were killed in South Africa in 2013, a hundredfold increase since 2006, when just 10 were killed), it is absolutely time to spread awareness of the rhino's supreme adversity and to do what we can to prevent this number of deaths getting any worse. One of our partners, Ryan Panchal, has put together an infographic which concisely puts into perspective the damage caused by human beings throughout the years.
We urge you to take the time to absorb the information above, and to consider what you could do to prevent numbers like this from appearing year on year. Raise awareness of poaching, habitat loss and the use of rhino horn in medicine by holding events or seminars at work, or in your classes at school/college. Have a dress-up day and fundraiser to collect donations for rhino conservation. Or, if you'd prefer to be more hands-on, check out our project pages and see how you can get involved with rhino-related eco-tours. A donation will be made from every booking, straight into conservation and your chosen project, thus keeping the animals away from danger and the spirit of altruism alive.